In today’s competitive market, every company needs a strategy to stand out. For car manufacturers, this means finding innovative ways to drive sales and increase revenue. With the right strategies in place, your dealership can attract new customers to your brand and inspire potential buyers with the value they get from spending money on your vehicles.
To do this, you need an effective marketing plan that outlines how you will target potential car buyers, attract them to your dealership and keep them coming back for more.
In this blog post, we’ll explain some of the tactics you should be using as a car manufacturer to drive sales and increase revenue.
Run Ads on Youtube
Video marketing has grown in popularity in recent years and is now one of the most effective ways to promote your products or services. You can use this medium to promote your cars by uploading videos of your models and the benefits of buying them. Making explainer videos about your models or behind-the-scenes videos can help potential buyers understand the features of your cars better and make a more informed decision. You can also host product or brand reviews on your channel to reach a wider audience and show potential customers that your cars are worth the investment.
Host a Contest or Sweepstakes
Having a contest or sweepstakes can drive traffic to your website and social media channels and encourage people to engage with your brand. You can host a contest where visitors can post photos of themselves with your cars or take a quiz to learn more about your brand and products. Alternatively, you can run sweepstakes and offer a chance to win a car or some other prize. This can increase your engagement on social media, which can help your posts go viral and bring new customers to your site. Success Tip: Make sure to include clear instructions for participants and set a deadline for the contest or sweepstakes so people know when to finish what they’re doing. You can also use a third-party platform like Wishpond to set up your contest or sweepstakes and manage the entries and votes.
Organize a Roadshow
If your target customers live in a different city, organizing a roadshow can help you reach them and promote your cars. You can also visit other car manufacturers’ showrooms and introduce your products in person. This can help you stand out from your competitors, who might not be as visible in different cities. Roadshows are a great way to build your brand presence with the general public and reach new customers looking to buy a car. You can also partner with other car manufacturers to promote your cars and create joint roadshows to reach more customers and increase brand awareness.
Success Tip: The best time to organize a roadshow is during the summer months when people are more likely to go on vacation. This will also reduce your costs significantly, as you can organize roadshows in other cities.
Partner with Influencers
Marketers have long recognized the power of influencers and that power is only getting stronger. Using celebrity endorsements or partnering with social media influencers can help you promote your cars and stand out from your competitors. You can partner with the owners of popular blogs or websites to host product giveaways or write reviews about your new models. You can also reach out to social media influencers who specialize in automotive content and offer to provide them with free cars for a short period. This can help them create more engaging content and reach a wider audience.Success Tip: Don’t just target big-name influencers. Try to find smaller influencers with a dedicated following, who might be more willing to partner with your brand.
Roll Out Ad Extensions
Ad extensions are additional pieces of content that appear on your car advertisements online. Examples include price drop alerts, car comparisons and car financing options. Having ad extensions can help you extend your reach and get more people interested in your cars. You can also use extensions to differentiate yourself from your competitors and highlight the benefits of buying a car from your dealership. Success Tip: Make sure to use extensions that are relevant to your products and services and that customers want to click on. Avoid using extensions that are annoying or irrelevant, as they can do more harm than good.
Offer Free Services and Apps for Marketing
Offering free or discounted services and apps can help you reach a larger audience and drive more sales for your brand. You can provide free maintenance services for people who buy your cars or offer apps that help people pick a car model that’s right for them. Providing value to others and showing your customers that you’re a reliable brand can help build your reputation and inspire trust among potential customers. Success Tip: Make sure to let people know that they’ll be receiving these benefits when they purchase a car from your dealership. This way, you can give back to your customers and show them why they should be buying from you.
Automotive marketers have several strategies they can use to drive sales and increase revenue. From hosting a contest or sweepstakes to rolling out ad extensions, there are many different tactics you can employ to boost your sales. Using these strategies can help you reach a wider audience and inspire more car buyers to purchase products from your dealership.